About Us

Funeral Matters was formed on the research conducted by Knowledge Based Funerals, LLC.

Our Company

Honest Answers. Real Solutions.

Funeral planning shouldn’t begin with confusion, pressure or uncertainty about what things cost.

Funeral Matters℠ gives families a better way to understand their options, make informed decisions and approach a funeral home with confidence while giving funeral directors a modern way to communicate with the families they serve.

For Families: Understand Your Options Before You Call

Planning a funeral can be overwhelming. There are unfamiliar terms, countless decisions and costs that aren't always easy to understand.

Funeral Matters participating funeral homes offer families access to our Build & Price tool an easy-to-use online experience that lets you confidentially explore funeral, memorialization and disposition options at your own pace.

Build a funeral that reflects what matters to you.

The Build & Price tool walks you through straightforward questions about the choices available to you. As you make selections, you can see how those choices affect the estimated cost.

You can:

Explore your options privately, on your own time.
Understand what different services and merchandise may cost.
Build a funeral or memorial service that reflects your wishes.
Review your selections before speaking with a funeral director.
Print or email your selections and estimated charges for family members or others to review.
Return to your selections and make changes as your plans develop.
Connect with a funeral director when you are ready.

And because you don't have to wait until someone dies to use the tool, Funeral Matters can also help families make decisions in advance when there is time to think, compare and talk about what matters most.

For Funeral Directors: A Better Way to Serve Today's Families

Consumers have changed. The way they research, shop and make important decisions has changed.

Funeral service needs to change with them.

Funeral Matters helps progressive funeral homes meet today's consumers with greater transparency, better communication and a more useful digital experience.

Rather than presenting families with an often-confusing list of funeral goods and services, Funeral Matters helps funeral directors clearly explain the choices that go into creating a funeral.

Make pricing easier to understand.

Through structured training, tools and ongoing support, Funeral Matters helps your staff improve the way they present and discuss funeral options.

The approach emphasizes:

Clear, understandable presentations of funeral choices.
Unbundling commonly misunderstood services and selections.
Written and digital presentations that consumers can review at their convenience.
Better conversations between funeral directors and the families they serve.
A consistent approach that strengthens your firm's core offerings.

The goal isn't simply to show families a price.

It's to help them understand what they're choosing—and why.

Know What Families Are Choosing

Funeral Matters also gives management something many funeral homes have historically lacked: meaningful data about consumer selections.

Our automated metrics reporting provides individual and comparative funeral home performance analytics, helping you understand better:

What families are selecting.
How often different options are chosen.
How consumer preferences are changing.
Where additional staff education or communication may be needed.
How your funeral home's performance compares with other participating firms.

Better information leads to better decisions.

Summary: A Better Experience for Families. A Better Tool for Funeral Homes.

Funeral Matters was created by New Jersey Funeral Directors Services, Inc., a subsidiary of the nationally recognized not-for-profit New Jersey State Funeral Directors Association.

It was built around a simple idea:

Families deserve to understand their choices. Funeral directors deserve better tools to help them do that.

Funeral Matters is available by subscription and license to eligible funeral homes.

Funeral Matters℠ — Honest Answers. Real Choices. Better Conversations.

Join Funeral Matters

Our subscribers are progressive, proactive funeral home owners who want to better know their consumers, numbers, and become better providers for the communities they serve.